At the dawn of the Internet, the ability to stream and download video gave rise to the concept of viral videos. Many of these videos were emailed from person to person, compressed and of low quality, and became popular thanks to friends, family, and coworkers. The stars of these original viral videos received little or no compensation beyond seeing their work turn up time and again.
The birth of YouTube has allowed people to find viral videos anytime and from anywhere. It has also allowed people to upload videos of their own in the attempt to find viewers. YouTube allows users to create channels of videos and make money from the number of views. This has created a new economy dedicated to YouTube celebrities, nearly identical to Hollywood.
Managers, public relations specialists, green room developers, sound and video analysts, and other professionals from the entertainment industry have moved to YouTube to help support the content creators. These content creators help YouTube viewers watch over 4 billion hours of videos each month.
Why are all of these professionals turning to YouTube? Advertising revenue.
Content creators are producing hit shows and channels. Each time a video they produce is watched by a YouTube user, a short ad plays beforehand or at specific break points during longer videos. These ads produce revenue for the content creator and for YouTube. Depending on the number of views, some channels can produce annual earnings in excess of $100,000. Jenna Marbles, for example, operates the 3rd largest YouTube channel. She earns nearly $350,000 per year from her YouTube videos alone.
As more people turn to the Internet for their entertainment, advertisers are focusing their dollars on reaching these potential young customers. This increase in online ad spending has helped YouTube content creators, like Jenna Marbles, to make money from their efforts. YouTube allows advertisers to market to key demographics for their products by advertising on videos most likely to be watched.
As the Internet continues to grow, change, and evolve, new opportunities will continue to present themselves. The opportunity to make money from creating your own viral video or program is just the latest in the new, digital economy, thanks to companies like YouTube.
Image source: www.masters-in-marketing.org
Source: http://www.businesspundit.com/going-viral-online-is-big-business/
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